Sep 2022
To feel good and to do good was the strategic approach for the online bank Good Money. Spark the goodness in people.
May 2022
To commemorate Ghetto Gastro's 10th anniversary we designed together with Jon Gray, Pierre Serrao, Lester Walker and Osayi Endolyn their first 304 page hardbound book which houses 75 recipes, interviews, 110 art pieces and plenty of insides to the making of Ghetto Gastro. Published By Artisan Books.
May 2022
For Nike Future Movement we created a critical analysis which was the basis to build the positioning for the NIKE Future Movement pillar which determined the behavior and action within. Resulting into a design system supporting the ideology of support and expansion.
May 2022
For the capsule collaboration by Ghetto Gastro x Beats by Dre, we created the identity, product design, packaging, drop strategy and roll-out. The strategy was “Sound of Resistance” with parts of the proceeds being donated to Black organic farmers.
May 2022
For Ghetto Gastro's food product pillar, we created WAVY, a half breakfast brand and half lifestyle brand. Poppy, loud, fun and blue, unexpected flavors for an unexpected brand.
March 2021
A complete brand positioning by shifting focus to the community and culture and enhancing the product and shop experience. For the whole experience visit www.thebkcircus.com.
February 2021
Japanese chef knifes by Ghetto Gastro crafted with African ebony and Japanese steel. The branding takes mystical reference to the Yoruba orisha spirit OGÛN the 'God of Iron'.
December 2020
Love is the New Gangster. Love Renaissance.
Re-Branding Atlanta’s iconic R’n’B record label Love Renaissance where Harlem Renaissance meets Afrofuturism. From brand strategy to a new wordmark, refined heart logo and a whole new look.
September 2020
In collaboration with Crux Kitchen and Ghetto Gastro we created a new kitchen appliances brand called CRUXGG.With love bringing flavor to your kitchen counters from the Bronx to the world.
2020
The Bronx Machinery. Ghetto Gastro's Ogun Ironworks.
Identity and store concept for Ghetto Gastro MFG showroom in the Bronx, exhibiting GG's newest products, collaborations and projects.
July 2020
The Anthropology of Hair. Infringe Magazine.
Entering a new era for Infringe Magazine we revamped their visual identity and created their online platform. Infringe Magazine is the cult platform for hair enthusiasts and hair culture.
July 2020
Still in Motion. 57th Thessaloniki International Film Festival (TIFF)
A city wide festival roll-out with events, screening, publications, digital platform, promotional material to celebrate Greeks filmmakers, producers and directors.
December 2018
A New Architectural Icon. Morpheus Hotel in Macau, China.
Designed by Zaha Hadid Architects, the luxurious Morpheus Hotel is part of the COD entertainment complex. The hotel’s strong architectural concepts of light and fluidity were translated to a contemporary luxury branding, which ranged from extensive brand collateral to the construction of signage and wayfinding, through to digital application aesthetic, function and crossover.
December 2018
Art, Fashion and Culture. Suited Magazine.
Suited Magazine’s biannual publication portrays people and their passions, merges photography with art, discusses music and fashion, and opens conversation surrounding critical social topics of gender, environment, ethnicity and more.