Good Money
Sep 2022

Good Money
Digital Bank, 2022

To feel good and to do good was the strategic approach for the online bank Good Money. Spark the goodness in people. Good Money pleads to only reinvest into sustainable, environmental, and future-forward industry sectors and in addition make your money work for you, not the bank. Sad truth though, the company got dissolved before it even launched.


Brand Positioning
Brand Strategy
GTM Strategy
Website Design + Programming
App Design
Photo/Illustration Art Direction
Social Media Strategy + Design


Axel Peemoeller - Creative Direction, Design
Debbie Lui - Project Lead
Rita Matos - Art Direction, Design
Cristina Daura - Illustration
Website Programming - Luis Ferreira 
Diego Gil de Biedma - Motion Graphics

App Design