Industrially Modern, Exquisitely made.
Argosy Product Division.

Mix a bit of Bauhaus with some Oscar Niemeyer and Le Corbusier add a bit of industrial brutalism and love for fine machining and out comes APD, a Brooklyn based furniture maker who we assist in their brand strategy and identity.

A 736 Page Celebration.
PAOK FC Special Edition.

Toumba Issue No.11 is a 736 pages special edition, designed on the occasion of PAOK FC triumphant Greek Cup 2018 Win. In the first section of the book we relive the road to the GC 2018 final together with a detailed photo story of the final itself. The second part is about the ongoing 2018–19 season.

December 2018

Art, Fashion and Culture.
Editorial Art Direction for Suited Magazine

Suited Magazine’s biannual publication portrays people and their passions, merges photography with art, discusses music and fashion, and opens conversation surrounding critical social topics of gender, environment, ethnicity and more.

December 2018

A New Architectural Icon.
Morpheus Hotel in Macau, China

Designed by Zaha Hadid Architects, the luxurious Morpheus Hotel is part of the COD entertainment complex. The hotel’s strong architectural concepts of light and fluidity were translated to a contemporary luxury branding, which ranged from extensive brand collateral to the construction of signage and wayfinding, through to digital application aesthetic, function and crossover.

December 2018

The Future of a Library.
Rebranding the National Library of Greece

New Studio developed both a strategic and visual rebranding for the National Library of Greece to facilitate its transition into Renzo Piano’s newly built Stavros Niarchos Foundation Cultural Center.

December 2018

Research, Art and Design.
The Sudek Project

From a Private Art Archive to Representing a Cultural Heritage. Creative direction for a longterm research project by the Czech Academy of Sciences. The archive of Czech photographer Josef Sudek (1896-1976) will be made accessible to the public through publications, exhibitions, conferences and online initiatives.

December 2018

Fresh Underground Music and Collective Power. 
Visual Identity for XXIII

Based in Porto, Portugal, XXIII is a music collective. It promotes new electronic sounds and Portuguese creativity, being deeply rooted with urban culture. New Studio is responsible for the design and art direction of their epic music events and also is collaborating in their brand strategy.