CRUXGG
Strategy and Branding, 2020

We created a new kitchen appliances brand by merging two icons, Crux and Ghetto Gastro to a collaboration brand CRUXGG. The CRUXGG brand is for the people, family, friends and the community. Its visual language is powerful as are their actions by supporting community programs such as C-CAP. 

Services

Brand Strategy
Naming, Visual Identity
Tone of Voice
Video and Photo Production
Packaging
Product Design
Marketing Strategy

Credits

Axel Peemoeller - Art and Creative Direction
Rita Matos - Art  Direction

Photography

Kelly Marshall

Videography

Jose Cota
Faisal Mohammed
CTZN Chance
Harold Kenyon

Music

Roofeeo
Food Styling
Alison Attenborough