Ghetto Gastro x Beats by Dre, Product Branding, 2022

For the capsule collaboration by Ghetto Gastro x Beats by Dre, we created the identity, product design, packaging, drop strategy and roll-out. The strategy was “Sound of Resistance” with parts of the proceeds being donated to Black organic farmers.

Services provided:
Photo/Video/3D Art Direction
Motion Graphics
Marketing Materials
Packaging Design
Social Media Strategy + Assets

Credits:
Axel Peemoeller - Strategy and Creative Direction
Jon Gray - Strategy and Creative Direction
Rita Matos - Art Direction, Design, Motion
Myesha Evon Gardner - Photography
Alexandros Mavrogiannis - 3D
Keith Charles - Sound Design
Myesha Evon Gardner, Nayquan Shuler, Axel Peemoeller - Talent Keyvisual Collage