Rethink Food, Branding

In 2022 we had the amazing opportunity to support Rethink Food, a New York City based food NGO who bridges the gap between excess food from restaurants to communities in need of nutritious meals. We firstly analyzed how we can promote more awareness to the cause and grow the network, followed by a complete revamp of their branding. We developed a custom logo mark, the R, which explains the Rethink Food system with narrated iconography. The poppy and fresh green is used prominently in combination with a modern typeface, large iconography and contemporary street photography throughout the identity.

Services
Brand Strategy
Brand Growth Strategy
Branding
Photography Art Direction
Website Design
Merch Design
Packaging Design