Harry Mack Anomaly 2025, Tour Visuals

We called the tour the ANOMALY Tour to give credit to Harry's unique talent. Conceptually we wanted to visualize the diversity of Harry’s ability to shape narratives given from random words and situations. Objects and themes mingle with another flowing from one scenario to the next seamlessly. We created the identity to be bold, weird and playful and then rolled it out to all promotional materials, merchandise and as highlight the motion stage visuals. The custom wordmark, with every letter being its own personality, underlined the idea of ANOMALY.

Services
Naming
Identity
3D and Motion Design
Merch
Promotional Materials