Saint & Citizen
Branding, 2024

Saint & Citizen is a community-driven, vibrant record label / immersive event producer / progressive artist developer pushing musical, visual, and cultural boundaries. We redefined their brand identity, starting with strategic positioning, to the logo mark, to the overall visual language. The logo symbol is derived from frequency sound waves, further symbolizing the intersection of the “saint” and the “citizen.” The structured design system is paired with an ever-changing, progressive visual language of photography and videography. This was our first project where we created all imagery with AI tools combined with image manipulation to build the avant-garde world of Saint & Citizen.

Services

Brand Strategy
Brand Identity Design
Logo Animation
Image and Video Art Direction
AI Imagery Creation
Website Development
Brand Guidelines