52D Dimitria Festival
52D Dimitria Festival,
Visual Identity, 2017
Following up on the basic idea which gave birth to the identity of this year’s Dimitria that of the festival as the historically dynamic framework for the arts and culture of Thessaloniki, the medium-poster is initially transformed into a space that hosts the cultural content of the Festival. The sum of the Festival events (theatre, performace, concerts, visual arts, dance, photography, cinema) is being “framed” and then evenly arranged as informational text, thus creating a new dynamic action: that of a total, a greater “picture” which imprints the pluralistic and timeless dimension of this year’s Dimitria. Furthermore, through the allocation of events based on their calendarial sequence and their typographic span, the content defines the new form, creating the cultural mosaic of the Dimitria Festival as well as a continuum for the historical-cultural character of Thessaloniki.
Visual Identity, Editorial
Dimitris Papazoglou - Creative Direction, Design
The Birthdays Design - Design Contribution